The Property Podcast with Wards Estate Agent

S02E01: Achieving The Best Price For Your Property

Episode Summary

Are you ready to maximise your property's value? In the opening episode of Series 2, join host Gary Wilson as he dives into expert strategies with special guest Gemma Duckworth, Branch Manager at Wards. Discover how meticulous planning and tailored marketing can significantly impact your sale price.

Episode Notes

THE PROPERTY PODCAST with WARDS ESTATE AGENT SERIES 2 

Episode 1 - Achieving The Best Price For Your Property 

Introduction 

• Welcome to Series 2 of the Property Podcast 
• Host: Garry Wilson introduces the podcast and its focus on Kent property news. 
• Special guest: Gemma Duckworth discusses strategies for achieving the best price for your property. 

Key Discussion Points 

Importance of Open Houses 

•  Open houses can help achieve the best price.
  • Tailored open house plans make clients feel comfortable. 
  • Suitable for both investors and long-time homeowners. 

Effective Marketing Strategies 

• Marketing is crucial in influencing sale prices.
  • Strategy planning starts before listing online.
  • Bespoke pre-launch approach targets potential buyers already in databases.

Pricing Strategies

• Setting realistic prices is essential.
  • Understanding client motivation helps tailor pricing strategies.
  • Testing market response through initial higher or competitive pricing.

Success Stories vs Horror Stories

• Success Story: A family home listed competitively led to a high offer due to strategic marketing and open house events.
• Horror Story: Overpricing leading to lost sales opportunities and financial losses during transactions.

Modern Techniques in Real Estate

Virtual Tours

• Became popular during the pandemic; still widely used today.

Exclusive Previews via Website Launches

• Properties are first launched on Wards' website before wider platforms like Rightmove or Zoopla, offering serious buyers an exclusive preview.

Tips for Sellers:

1. For Sale Boards: Simple yet effective method to attract local interest early on.
2. Realistic Pricing: Engage with agents who provide evidence-based valuations rather than speculative high figures that may not sell quickly.
3. Virtual Tours & Matterport Technology: Offers a comprehensive view of properties without physical visits initially, attracting serious buyers only after virtual tours.

Conclusion:

The episode emphasises tailored approaches in real estate marketing—from bespoke pre-launch strategies to well-planned open houses—highlighting how these methods can lead sellers toward successful outcomes even amid challenging markets like those influenced by recent global events such as pandemics.